Advanced Analytic Techniques

This Principles Express course, Advanced Analytic Techniques, serves as a primer for some of the more advanced statistical methods you may encounter as a researcher, with greater attention to techniques which are frequently used with secondary data. Topics include: conjoint analysis, multiple regression, cluster analysis for segmentation, linear regression, perceptual mapping and factor analysis. You are not expected to memorize complicated formulas; rather, this foundational course teaches the principles behind commonly used advanced statistical methods and when to use them.