Measurement and Questionnaire Design
This course guides students through the intricate dance of measurement and questionnaire design, helping them master the art of extracting precise and valuable data. Say goodbye to vague responses and hello to the power of strategic questioning. Find the right tool for any professional scenario through exploring the vast terrain of measurement techniques.
Skills / Knowledge
- Measurement Techniques
- Strategic Questioning
- Data collection methods
- Designing questionnaires
- Responsive questionnaires (primary scales of measurement (nominal, ordinal, interval, and ratio scales)
- Comparative and noncomparative techniques
- Scale evaluation
- Scaling techniques
- Ethical issues