CENTER FOR CONTINUING EDUCATIONCERTIFICATE OF PROGRAM COMPLETIONhereby awardsfor fulfilling the requirements of the Continuing Education Program inPrinciples of Marketing ResearchDiana Moffitt Wohldmannthis200 Hours or 20 Continuing Education Units
Stacy Jones, Director
Ed Keller, Executive Director
CENTER FOR CONTINUING EDUCATION
CERTIFICATE OF PROGRAM COMPLETION
hereby awards
for fulfilling the requirements of the Continuing Education Program in
Principles of Marketing Research
Diana Moffitt Wohldmann
this
200 Hours or 20 Continuing Education Units
Stacy Jones, Director
Ed Keller, Executive Director
Diana Moffitt Wohldmann
The Principles of Marketing Research is a comprehensive, self-study training program that teaches the fundamental skills needed to conduct robust and insightful market research. The certificate course is based on the Market Research Core Body of Knowledge (MRCBOK™), an integrated set of learning objectives that cover the market research process from beginning to end. As a graduate of the Principles of Market Research, you are recognized by industry associations, employers, peer groups, and other professionals as having mastered the core body of knowledge that forms the basis of market research. This recognition will help you advance in your company and the industry.
Skills / Knowledge
- Market Research
- Data Analysis
- Insights
- Research Design and Data Identification
- Sampling in Market Research
- Qualitative Market Research
- Data Collection Methods
- Quantitative Research
- Measurement and Questionnaire Design
- Advanced Analytic Techniques
- Introduction to Data Analysis
- Secondary Data
- Syndicated Data
- Big Data
- Communicating Research Results
- Global Market Research
- Ethical and Legal Issues in Market Research
Issued on
March 22, 2018
Expires on
Does not expire