Principles of Market Research

The Principles of Market Research is a comprehensive, self-study training program that teaches the fundamental skills needed to conduct robust and insightful market research. The certificate course is based on the Market Research Core Body of Knowledge (MRCBOK™), an integrated set of learning objectives that cover the market research process from beginning to end. As a graduate of the Principles of Market Research, you are recognized by industry associations, employers, peer groups, and other professionals as having mastered the core body of knowledge that forms the basis of market research. This recognition will help you advance in your company and the industry.